Football is a game of time and spaceUnderstanding both gives clubs an edge
Using PlayIQ's proprietary tracking, AI and football models, we measure how players and teams create, control, exploit and deny space.
Not only explaining the actions that shaped the match - but also the opportunities, decisions and alternatives hidden beneath the surface.
See it applied to the World Cup
Tactical breakdowns built from ordinary broadcast footage - the same analysis your club gets.
PlayIQ World Cup: Japan's Offensive Structure
An analysis of Japan's offensive structure at the 2026 World Cup.
PlayIQ World Cup: Japan's Defensive Structure
Japan's 2026 World Cup ended in the Round of 32, but their compact, adaptable block showed real tactical identity. Part 1 of 2: how they defended, and where discipline tipped into passivity.
PlayIQ World Cup: Canada vs Morocco — Tactical Preview
A look at both teams' tactical approaches ahead of their Round of 16 meeting — and the key battle that could decide the match.
PlayIQ World Cup: Norway's Tactical Toolbox
A deep tactical breakdown of Norway's build-up against high blocks at the 2026 World Cup — where individual brilliance from Sørloth and Haaland masks a lack of collective tools that could limit how far they go.
This is PlayIQ
Ninety seconds on what we measure, and why time and space decide football.
The game that was played
Every action, measured in context
The pass, the press, the regain, the shot - every action valued by how it moved time and space, not just whether it came off. Objective, repeatable, from your ordinary match video.
The game that could have been
The football that never happened
The runner who was never found. The gap that stood open for four seconds. The switch that was on. PlayIQ surfaces the opportunities, decisions and alternatives hidden beneath the surface of every match.
How your team uses time and space
Create
Who makes space for others - and when does your build-up actually open the pitch?
Control
Where does your team dictate tempo and territory, and where does it slip away?
Exploit
Which openings do you take - and which are left on the table, match after match?
Deny
How well do you close the spaces that matter before the opponent can use them?
Trusted by football professionals
See how clubs use PlayIQ to better understand the game.
Hear how SK Brann uses PlayIQ as part of its football analysis and recruitment processes.
How clubs use PlayIQ
From your own football to the players you sign - measured through time and space.
Understand your football
PlayIQ provides objective information about how your team creates, controls and denies space throughout the game. Rather than relying solely on goals, passes or possession, coaches gain a clearer understanding of the team and player behaviours behind performance.
Questions we answer
- Why were we dangerous?
- Why weren’t we dangerous?
- Which opportunities existed but weren’t used?
- Which players dominated the game spatially?
Understand your opponents
See where opponents consistently create danger, which spaces they prioritise, how they defend, and which players are most influential — or most vulnerable. PlayIQ provides the information coaches need to prepare their own game plans.
Questions we answer
- Where do they become dangerous?
- Which players dominate the danger zone?
- Which spaces should we protect?
- Where are they vulnerable?
Support player development
Objective information helps coaches understand how players solve problems of time, space and decisions. Development remains the responsibility of the coaching staff.
Questions we answer
- Which players consistently dominate dangerous space?
- Is our players’ decision-making improving?
- Are players timing their movements better?
Measure performance over time
Track how your team and players evolve across matches and seasons through consistent measures of time and space. Compare underlying performance independently of goals and league position.
Questions we answer
- How consistently do we dominate dangerous space?
- How does our football compare with the league?
- Are results matching our underlying performance?
- Which phases of our game are strongest?
Support recruitment
Identify players whose behaviours and movement patterns fit your football, and uncover players whose underlying performances are stronger than traditional statistics suggest. PlayIQ provides additional evidence alongside scouting and football expertise.
Questions we answer
- Which striker fits our attacking patterns?
- Which defender protects the spaces we value?
- Which players are underutilised by their current teams?
- Which behaviours are we missing?
Edge AI
Or simply ask your own football AI
Edge AI has access to everything your club has in PlayIQ - matches, players and training. Ask in plain language, discuss what you see, and get answers grounded in your own data.
Every answer comes from your club's data - nothing else.
Real answers from Edge AI - try your own questions inside the platform.
Send us a message. Let's explore your football together.
We'd love to learn about your club, understand the questions you're trying to answer, and show how PlayIQ can support your work.
Latest News
Updates and announcements from the PlayIQ team.
PlayIQ at The Transfer Flow Conference — London, May 2026
We're heading to London on 22 May for The Transfer Flow Conference — a gathering of leading minds in data-driven football. Come find us.
Welcome to PlayIQ, Trym Sørum
We are excited to welcome Trym Sørum to PlayIQ as Director of Commercial Football Intelligence.